From the Rangers to Hollywood: Quebec-Made Machines Make the Stars Sweat

Journal de Montréal presents Atlantis Strength as a family-owned SME from Laval that has quietly become a global reference in strength-training equipment.

The article tells the story of how former Canadian bodybuilding champion Raymond Sansoucy started hand-building machines in 1982, and how the company now exports its high-end equipment to more than 60 countries, serving professional teams and celebrities from the New York Rangers to Dwayne “The Rock” Johnson.

It emphasizes the biomechanics and rigorous in-house testing of each machine at Atlantis’s own gym in Laval, as well as a business model driven by product quality and word-of-mouth rather than large-scale advertising.  

Credits 
Original article in French, published in Le Journal de Montréal (Money – Business section) on August 30, 2025.
Text: David Descôteaux, Journal de Montréal.
Photos: Journal de Montréal / David Descôteaux and Atlantis Strength – all rights reserved, according to the credits indicated in the original article.