How Atlantis Strength is flexing its international presence from Laval

Les Affaires explores how Atlantis Strength is leveraging the global fitness boom to strengthen its international footprint.

The article describes the company as a specialist in commercial strength equipment whose machines for backs, legs, arms and core are now installed in more than 65 countries. It notes that fast-growing sales are putting constant pressure on production capacity, even though all design and manufacturing are still centralized at the Laval factory.

The reporter also tackles the key challenges of a fast-growing export-oriented SME: attracting and retaining talent, boosting productivity, and continuously innovating to stay ahead of international competitors.  

👉 To read the full article (in French), visit Les Affaires’ website:
https://www.lesaffaires.com/mon-entreprise/entrepreneuriat-et-pme/comment-atlantis-strength-muscle-sa-presence-internationale-de-laval/ 

Credits
Original article in French, published in Les Affaires on August 28, 2025.
Text: Emmanuel Martinez, Les Affaires (see original article for full name and credits).
Photos: Les Affaires – all rights reserved.